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Meet The Ethos Team

The Ethos Chief Executive Officer is the most senior corporate officer, executive and leader in charge of maximising the value of the business and increasing productivity.

Chief Executive Officer
Black Raven is the founder and the President of The Ethos Group, originally founded in 2000, and is the legally recognised highest 'titled' corporate officer.

The President
The Ethos Chief Human Resources Officer (CHRO) role concentrates exclusively on creating strong talent pipelines to both enhance organisational decision-making and to secure the long-term future growth of the company.

Chief Human Resources Officer
The Ethos CWO has a great understanding of computers, systems, and programming as well as good skills and abilities in digital graphics, design, and creative writing.

Chief Web Officer
The Ethos Chief Operations Officer (COO) is responsible for the smooth, day-to-day, operation of the company, and routinely reports to Chief Executive Officer (CEO).

Chief Operations Officer
The Ethos Chief Sustainability Officer (CSO) is in charge of the company's 'environmental' programmes and especially anything connected with the care and well-being of animals.

Chief Sustainability Officer
The Ethos CCO is the head of Ethos communications; mainly dealing with public relations and customer support.

Chief Communications Officer
The Ethos Chief Design Officer is responsible for overseeing all design and innovation aspects of Ethos's products and services, including product design, graphic design, user experience design, industrial design, and package design.

Chief Design Officer
The Ethos CFO is primarily responsible for managing the financial risks of the business and is also responsible for financial planning and record-keeping, as well as financial reporting to higher management.

Chief Financial Officer
The Ethos CIO is in charge of managing IT resources as well as the planning of Information & Communications Technology (ICT), including policy and practice development, planning, budgeting, resourcing and training.

Chief Information Officer
The Ethos CMO is responsible for marketing the Ethos business, products and services and effectively bringing the whole company together as one voice.

Chief Marketing Officer
The Ethos CTO is resposible for all our Information Technology (IT) systems—including computer based technologies such as e-commerce, and social media and networking services.

Chief Technology Officer
T​he​ Ethos CAO is the​ senior manager​ within Ethos​ responsible for the analysis of data within ​the business​​.

Chief Analytics Officer​
The Ethos Chief Product Officer (CPO) is responsible for all product-related matters including management, stock control and distribution.

Chief Product Officer
The Ethos Chief Reputation Officer (CRO) is responsible for the company's reputation, brand, public relations/public affairs, the integrated management, effective and efficient coherence, and consistency of all internal and external communications.

Chief Reputation Officer


At Ethos, Your Life... Is Our Life's Work!
 
The Ethos Group is the brain child of the internet entrepreneur Peter Aldred, AKA 'Ethos Pete', and originally started life in the UK back in August 2000.
 
Then, in 2003, a chance meeting put him in touch with Professor Steven Charles Gallant, the eminent, world-leading biochemist, who introduced him to the amazing health benefits of L-Carnosine and Peter immediately knew that he was onto something BIG!
 
As a result of the amazing claims that people taking their Ethos Endymion (100% Pure L-Carnosine) supplement daily, suddenly claiming that they could read without their reading glasses, Ethos developed their now flagship product; Ethos Bright Eyes Drops for cataracts. In December 2003, the new drops gained mass exposure on The Richard & Judy Show, and in the National Press Daily Mail news feature, and Peter's initial goal to make Ethos a household name had finally become an overnight reality.
 
Since then, they have continued to grow from strength to strength and constantly strive to break new bounderies and frontiers in the field of natural health and alternative medicine. Their very latest initiative, "The Gallant Project", shows very promising results in the field of alternative natural cancer treatment and their next step is to start human clinical trials.
 
When Good People and Good Ideas get together... Great Things Happen... for sure!
 
Get started on your road to Health, Wealth & Happiness... Today...
 
The Ethos Team
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